The landscape of college sport has been transformed since legislation came into force four years ago allowing student-athletes to earn income from their name, images and likeness (NIL) rights. The market has seen exponential growth since commercial opportunities opened up and the accumulative value of student-athlete NIL deals is now worth an estimated $1.67 billion, with top earners generating more than $3 million dollars annually.
It is a hot topic for college athletes and FirstPoint USA is delighted to be bringing one of the leading lights of the NIL industry to one of our upcoming webinars. Kristi Dosh is the founder of the nationally recognised Business of College Sports, author of the recently published book ‘The Athlete's NIL Playbook’, and a renowned podcast host on the subject.
Our webinar with Kristi will delve into the details of NIL and the types of opportunities available for current and future student-athletes. We’ll discuss social media marketing, personal brand, merchandise, personal appearances and more, as well as agents, collectives and third-party platforms. The webinar will look at examples of successful NIL athletes, and how to successfully navigate this growing market, now worth an estimated $1.67 billion.
Date: Wednesday 7 May
Time: 7.00pm EDT / Midnight BST
Our guest speaker is Kristi Dosh, Kristi Dosh a former practicing attorney who is now a sports business contributor for Forbes and the founder of Business of College Sports®. She has written on the business of college sports for more than a decade for outlets such as ESPN, The Washington Post, and Sports Business Journal. She is the author of two books on the business of college sports: Saturday Millionaires: How Winning Football Builds Winning Colleges and The Athlete's NIL Playbook.
She is also a consultant for athletic departments, universities and NIL collectives on matters ranging from strategic planning to conference realignment and navigating the new name, image, and likeness landscape.
Currently, Kristi teaches courses at the University of Florida on NIL in the Sport Management and Public Relations departments. She has hosted two NIL podcasts: Game Face from Linktree and The Players' Platform with former Duke track and field athlete Emily Cole.
Ahead of the webinar, here are a few tips on how athletes can maximize their NIL potential through social media:
Building a Strong Personal Brand:
Authenticity is paramount. Athletes should showcase their genuine personalities and interests.
Consistent and high-quality content across platforms is essential.
Developing a unique brand identity that resonates with their target audience.
Engaging with your Audience:
Actively interacting with followers through comments, direct messages, and live streams.
Creating interactive content, such as polls and Q&As.
Building a loyal and engaged community.
Leveraging Different Platforms:
Understanding the strengths of each platform (e.g., Instagram for visuals, TikTok for short-form video, X for real-time updates).
Tailoring content to each platform's audience and format.
Diversifying their presence to maximize reach.
Professionalism and Compliance:
Maintaining a professional online presence that reflects positively on their personal brand and their institution.
Staying informed about and adhering to NIL regulations and guidelines.
Partnering with reputable brands and organizations.
Diversifying beyond social media:
While social media is very important, it is also important to diversify, creating personal websites, engaging in interviews, and networking.
